After spending over 25 years as a master aesthetician, I’ve seen every side of this industry—the highs, the challenges, and the transformative moments that make it all worthwhile. My journey has been one of evolution, starting as a passionate practitioner and ultimately growing a 7-figure solo aesthetician business. Along the way, I realized that while many aestheticians are incredible at their craft, they often struggle with the business side of things. That’s why I felt compelled to create The Business of Skin: Strategies for Solo Aesthetician Success.

This course wasn’t just a project—it was born out of a deep desire to share the lessons I’ve learned and to help others thrive in an industry I love. I’ve witnessed so many talented solo aestheticians burn out, underprice their services, or struggle to attract and retain clients because they didn’t have the right tools or strategies. I knew there had to be a better way, and I wanted to provide it.

The Problem I Saw in the Industry

When I started, there weren’t many resources to teach aestheticians how to run their businesses successfully. The training focused on mastering facial massage techniques or product-led training that was limited and biased, and there was little guidance on budgeting, pricing, marketing, or creating systems for efficient operations. This lack of business knowledge often leaves solo aestheticians feeling overwhelmed, undervalued, and unable to grow.

Additionally, the beauty industry is competitive. Solo aestheticians not only have to perfect their craft but also wear the hats of a marketer, accountant, customer service rep, and operations manager. Balancing all these roles can be daunting without a clear roadmap.

Why I Created the Course

I wanted to provide a comprehensive resource that addresses the unique challenges solo aestheticians face. The Business of Skin isn’t just about financial success—it’s about empowering aestheticians to run their businesses confidently and sustainably.

The course is built around the foundational elements that helped me scale my own business:

• Financial Success: From pricing services to managing cash flow, I break down the strategies that ensure profitability.
• Client Attraction and Retention: Building a loyal clientele is the cornerstone of any aesthetician’s success. I share proven methods for creating exceptional client experiences and marketing your services effectively.
• Efficient Operations: Time is money, and I teach systems to streamline day-to-day tasks so aestheticians can focus on what they love—working with clients.

Building a Solid Foundation: Every successful business needs a strong start, so I cover branding, legalities, and setting up for success from day one.

Solo aestheticians have the power to achieve incredible success, far beyond what many think is possible. You don’t need to rely on big spas, franchises, or overwhelming schedules to create a fulfilling and profitable business. With the right mindset, tools, and strategies, you can craft a career that aligns with your goals and passions while allowing you to live on your terms.

Through The Business of Skin: Strategies for Solo Aesthetician Success, I want to remind aestheticians that they can do much more than they might believe. Whether you’re just starting or looking to level up your business, you can shape a career that brings you joy, stability, and purpose.

This isn’t just about learning how to run a business—it’s about stepping into your potential and embracing the mindset that you deserve success. I hope every aesthetician taking this course walks away feeling inspired, empowered, and ready to take bold steps toward their dreams.

Remember, you’re not just providing services; you’re creating transformations, building relationships, and offering moments of care in a world that needs them. Your work matters, and so does your growth. Let’s build something extraordinary together!

Discover how to work with Jillian here